Intelligence

Unlock your marketing potential

Brands that leverage data science and AI will evolve and win, while those that don’t will inevitably fall behind.

IDHL Intelligence helps organisations exploit their data and technology to deliver better marketing outcomes. We help our clients by using the data and technology they already own to accelerate their growth.

Our goal is to turn insights into action fast, and maximise the ROI generated from data-driven marketing interventions. We know that even the simplest insights can lead to substantial returns.

Experts in data intelligence

We understand that organisations have varying levels of experience and capability with data science and have created packages to suit:

Data & Technology Accelerator

Customer Relationship Media

Increase speed to insight

We offer a comprehensive suite of services that can seamlessly plug into your existing strategy, team and tech stack. Our experts connect siloed first-party data, enabling analysis and AI modelling that allows us to uncover a true reflection of performance, patterns and trends and leads to the definition of targeted interventions across your marketing mix.

This work influences acquisition programmes through the generation of hyper targeted audiences and drives lifetime value by optimising ECRM loyalty and retention programmes through segmentation and personalisation.

We also bring insight and impact to life through intuitive BI dashboards, increasing speed to insight for your team and enabling insight-driven decisions to be made faster.

Intelligent marketing

“Our Intelligence team simplify complex challenges for clients by putting data at the heart of strategic planning. That means combining data and a broader contextual understanding of your market and strategy to find the right solution to activate your ambition.”

Tom Rigden, Commercial Director