DTC Success for legacy brand, Sacla'

Sacla' wanted to bring ‘the best of Italy’ to their loyal customers and needed a website that promotes their constant innovation and growing range of authentic Italian products. To achieve their ambitions they needed to replatform to a scalable solution that allows customers to easily buy online.

With a rich legacy left by their grandparents alongside a strong brand, philosophy and culture, our solution needed to communicate these values online.

To enhance Sacla's online presence, we employed creative and appetising imagery, compelling videos, and engaging content that vividly brought their products to life. This approach aimed to captivate customers' senses and convey the quality and authenticity of Sacla's offerings. Additionally, we curated inspiring recipes and shared insights into the stories of the makers behind Sacla's bestsellers, fostering a deeper connection and appreciation among customers for the brand's heritage and craftsmanship.

We focused on crafting a seamless user experience by implementing clear navigation pathways and advanced search features, ensuring that customers could easily explore and find products of interest. Moreover, we introduced subscription capabilities to allow customers to conveniently replenish their Sacla' favourites on a recurring basis, enhancing convenience and fostering loyalty.

To further embody Sacla's values and culture, we integrated bold visuals, detailed team stories, and behind-the-brand insights throughout the website, creating a cohesive and authentic representation of Sacla's identity online.

The new Shopify site has helped Sacla' diversify its online proposition into an exciting Italian delicatessen.