Holistic SEO strategy achieves KPIs in 6 months

The objective was clear: enhance the online presence and rankings of leading automotive brands 'Peugeot', 'Citroen', and 'DS'. IDHL initiated a strategic SEO campaign aimed at achieving ambitious targets.

Our approach focussed on increasing the average ranking of tracked phrases, expanding keyword coverage to over 10,000 phrases, and maintaining an average rank of 30 or below across targeted keywords. Additionally, our goal was to secure 450 keyword phrases in the top 3 positions while driving year-over-year organic traffic growth.

Our holistic, long-term SEO strategy hit many of the KPIs within just 6 months and covered:

Migration: The new website lacked authority, recognition and an online presence. A hands-on approach to checks, changes and mapping following our 25-point checklist mitigated risks, resulting in a smooth transition and an almost immediate improvement in both traffic and rankings.

Keyword Research & Analysis: Aligned to Stellantis &You UK commercial focus, research and analysis expanding the site’s keyword footprint assessing annual and seasonal demand, ranking and market position. This blended approach increased traffic, built awareness and aimed to generate converting leads.

Site Optimisation: Segmenting the site into specific categories, our proprietary optimisation tool was used to optimise all onsite element, enhancing website rankings.

Landing page creation: Relevant, rich and factually correct landing page content following Google best practice guidelines for onsite content

Outreach: Extremely targeted, traditional outreach pushed power to the specific landing pages whilst creative outreach was designed to specifically generate high domain authority links.

"“We started working with IDHL as we had a number of distinct challenges ahead of our business. Based on their extensive experience working on similar projects with other clients, IDHL were the obvious choice for Robins and Day and we were confident in their ability to deliver against our objectives.”“

Harry Pennington, Marketing Manager, Stellantis &You UK (Previously Robins & Day)