Digital PR worth shouting about

PR puts your brand in the conversation. We blend traditional and digital PR know-how to hit a variety of goals, from driving audience awareness and engagement to earning high-quality backlinks for SEO.

We're a data-driven, digitally savvy PR team. You'll benefit from our decades of experience in crafting journalist standard stories for B2C and B2B clients in the UK and US.

What a good digital PR strategy can do for you

PR’s role is largely to help feed the top of the funnel at the ‘awareness stage’. This is important, as most new customers start here. But a top digital PR agency can influence all stages of the customer journey, helping you:

Increase brand awareness with your target audience, bringing new customers through your sales funnel
Improve your wider brand reputation
Secure coverage and backlinks from quality, relevant sites, supporting your SEO efforts
Grow interest and demand for your product, service or expertise

Gaining traction in a competitive news landscape can be challenging. The good news is we regularly pitch to a wide range of press, so we know what they're looking for – and how to find the perfect sites for your brand and audience.

Digital-first PR that delivers brand and SEO impact

Every client is different, but here's how you can expect us to work with you:

1
Getting to know you
We'll learn where you're starting from, where you want to go, and any other key details to help us tailor our PR services. Our set-up phase includes things such as creating a core media list, defining media request processes, and nailing down your reporting requirements.

Your media list will typically include relevant news sites, some top-tier publications, plus any 'wish list' sites that you'd love to see your brand covered on.
2
In-depth auditing
Not sure where to start? Our audits are designed to provide strategic recommendations based on insight rather than opinions. We'll analyse your recent PR activity and that of your competitors, before digging into your target media landscape and target audience. We'll also break down your backlink profile to understand your key SEO focus areas.
3
Developing and executing your strategy
We’ll collect and channel this insight into a bespoke approach for you over the next 6-12 months. Depending on your PR goals, this could include a blend of proactive and reactive tactics, such as data, expert and influencer-led campaigns, plus news releases and 'always on' media requests.

Along the way, we'll craft relevant, impactful story ideas based on your hot topics, audience, and brand and SEO focus areas. Crucially, we make sure they're deliverable too.
4
Tailored reporting
Our reporting is shaped around what matters to you. For example, you might want to know about your number of brand mentions and backlinks, estimated reach and the standard of sites mentioning you, as well as your media share of voice and social reactions.

We'll flex your reporting over time to reflect the changing media landscape, production efforts and data available, ultimately focusing on showing long-term impact.

Our core PR services

Our traditional and digital PR services are a mix of business-as-usual approaches alongside more circumstantial activations.

Digital PR: Creating topical, broad-appeal stories for a wide range of online media to gain coverage with backlinks, supporting your SEO.
Traditional PR: Crafting brand or service/product-focused stories for targeted broadcast, online and print media, building brand awareness with your core audiences.
Influencer marketing: Partnering with relevant 'creators’ to advocate for your brand and its products/services, driving audience reach and shaping perception.
Crisis communications: Media relations and statement management after an unexpected, unavoidable or 'never' event, helping you swiftly recover your reputation.
Experiential stunts: Impactful ‘out-of-home' activations, typically to drive awareness as part of a launch or ahead of a key sales period.