Technical SEO generates quick and impressive results

Achieving significant YOY growth in key performance areas was essential to our brief. We aimed to increase organic traffic and the number of organic users, while also boosting conversions through organic loan applications.

Additionally, our strategy focused on improving Google search rankings for the key terms 'loan' and 'loans'.

A technical triage was undertaken to ensure a solid technical base. Our extensive 100+ point technical review was implemented, identifying any issues preventing optimal performance and offering prioritised, quick fixes. Forensic Link Analysis was also completed to review the quality of 118 118 Money’s link profile.

Using our in-house developed tool kit, we tested the impact of our optimisation to on-page content, meta descriptions and title tags across target phrases. These improvements helped Google to view the website with more relevancy generating quick potential wins to restore organic growth.

With a solid technical foundation in place and optimisation of existing content completed, Targeted Outreach was used to reclaim backlinks and increase page authority.

Generating high quality, relevant and authoritative links added power to each page, improving 118 118 Money’s ability to compete for rankings. Our informative approach to E-A-T helps to guide and nurture user enquiries ensuring the website offers balanced, high-quality and relevant content that would, in turn, attract traffic and generate leads. This strategy generated astounding results in just a few months!

"“Being within a highly competitive marketplace, we wanted to increase opportunities to drive more of our ‘own’ traffic to help drive business growth. The brief for SEO was clear – drive quality, converting traffic in order to reach overall loan volume targets. We expected a slow burn and modest improvements. The results have surpassed our expectations, reaching page 1 for headline loan terms in a short space of time and continuously seeing rankings improve month on month resulting in a 187% increase in traffic year on year.”“

Alice Prince, Head of Search Marketing, 118 118 Money