Bauder is a leader in construction materials and required a digital presence that matched their international reputation. They partnered with IDHL to build a platform that supported their main objectives: seamless UX, increased form submissions and improved customer retention.

search impressions compared to the previous year 

A global leader in construction materials, Bauder works with local government and industry experts to create greener living spaces worldwide. However, their digital presence was failing to support the scale of their business.

Responsible for providing everything from waterproof membranes to solar energy solutions, Bauder’s site was not designed for direct sales, but for solution-based enquiries via their online form. However, their current platform fell short of meeting user needs. UX was hindered by incomplete content in search results, a confusing navigation structure and a restrictive CMS that made updates needlessly difficult.

The challenge ahead was clear: Bauder needed a platform that supported seamless UX, increased form submissions and encouraged repeat customers, all while reinforcing their reputation as an industry leader.

To bring Bauder’s website up to code, we implemented an advanced Kentico solution that focused on efficiency, functionality and scalability.

Content is now enlivened - less static, clunky and seamlessly navigable. The replatform allowed for easy content entry, allowing internal editors to upload copy and restrict access to information in their area of concern. We launched BauderACE, an online portal where users can access gated content to better facilitate lead generation.

The project began with an in-depth UX workshop, complete with user journey mapping, persona building and goal and risk assessment. This identified where we could deliver an easier navigation process for website visitors and refresh the site aesthetic. The updated design and consistent user interface, introduced through the new Xperience platform, ensure an engaging and intuitive experience for users. 

This wasn’t usual web rebuild – it was a project designed by professionals, for professionals. 

Since launch, Bauder experienced an uplift of +1,223 in online form submission, as well as 67,000+ PDF file downloads and 871 phone calls

A total of 2.6 million search impressions, up by 1,677,214 from the previous year, and 84,000+ increase in clicks YoY

As part of the Kentico Partner Quality Audit, we submitted our work with Bauder and scored 90% with zero improvements needed. This project also won 

Kentico’s Site of the Month for October 2024

With a stronger, more dynamic digital presence that matches their esteemed reputation, Bauder now has the foundations for sustained growth. The new Xperience by Kentico platform puts control over content management and search functionality in Bauder’s hands, helping clients seamlessly navigate the website and increase online form submissions.

Building a stronger digital foundation

How IDHL constructed a robust online platform that enhanced Bauder's industry expertise 

IDHL x Bauder | Website Design & Development

Bauder

Bordelle partnered with IDHL to transform its digital performance and unlock international growth. Through a strategic blend of paid social and technical SEO, the campaign overcame platform restrictions, expanded reach, and drove measurable revenue uplift, while staying true to Bordelle’s bold, artistic brand identity.

growth in EU revenue via translated paid ads

BORDELLE bodywear is more than just lingerie – it's wearable art. This women-led powerhouse combines artisanal craftsmanship with iconic designs to create bold garments that empowers it’s discerning clientele. Despite its avant-garde products, BORDELLE’s digital performance wasn’t making an impact.

Experiencing problems with Google and Meta Ads and product catalogue restrictions, BORDELLE was struggling to engage new demographics beyond its established customer base. The limited content on commercial webpages was also affecting Google rankings, limiting traffic and hindering growth.

Provocative, memorable and elevated, these artisans needed a digital solution that matched their brand ethos. BORDELLE turned to IDHL to supercharge performance and revenue uplift.

An integrated strategy was implemented to elevate BORDELLE’s digital performance. Paid social is the leading channel facilitating the brand’s expansion into international markets, while technical SEO supports audience development and increases traffic and visibility.

To broaden BORDELLE’s social presence in international luxury markets such as USA, Australia, Canada and Europe, our experts launched an international campaign targeting high-net-worth individuals. We leveraged customer data to create lookalike audiences to engage individuals with similar purchasing behaviour. We also prospected audiences to identify locations with a high concentration of the target demographic.

Our creative and performance insights directly inform BORDELLE’s photoshoots for new collections. This data-driven direction is based on individual campaign performances and ensures each launch adhered to Meta’s guidelines, maximising performance and minimising ad rejections.

Through targeted keyword and competitor research, we helped BORDELLE incorporate high-ranking keywords such as ‘bras’ and ‘waspies’ to boost general visibility and traffic. To expand the keyword footprint, were framed BORDELLE’s product offering, including categories such as ‘strap garter’ and ‘sheer bra’. 

Our SEO efforts were bolstered by supporting outreach backlinks to grow domain authority.Links to BORDELLE’s content were secured through reputable platforms and websites with an average DA of 42 and highest of 61. This targeted outreach improved page authority and closed gaps to competitors.

Alongside in-depth keyword research, we wrote new title tags for commercial pages to optimise them for additional keywords. Copy for 18 target URLs was created in line with Google’s E-E-A-T guidelines to enhance page credibility and ranking, while helping Google index and evaluate the quality of BORDELLE’s content.

To boost BORDELLE’s product offering and non-brand clicks, we recommended expanding collections to include niche categories, such as bridal and outlet segments.This not only generated non-brand clicks but also created more opportunities for SEO content on-site. We produced optimised content for these new pages, as well as the main pages, using a high saturation of targeted keywords.

Our integrated approach successfully enhanced BORDELLE’s digital performance, while staying true to the brand’s aesthetic.Using our social and technical SEO expertise, we navigated Google and Meta restrictions, keeping BORDELLE competitive while driving visibility, traffic and revenue:

Through paid social we exceeded the target ROI of 2.5 , achieving 3+ across international markets with translated ads contributing towards 37% growth in the EU.

Organic visibility on site grew by more than 3000% since the start of the campaign, with Google ranking increases for key terms in top 10 positions on SERPs. This resulted in a 43% uplift in non-branded clicks to site.

Our integrated strategy supported BORDELLE in achieving 12% growth in eCommerce sales YoY and 31% more revenue.

With this robust foundation in place, BORDELLE now has recognition worthy of the brand and is poised to accelerate its expansion into international markets. This campaign proves what is possible for digital performance when strategy and creativity are backed by data-driven insights.

Sculpting BORDELLE'S digital performance

How IDHL used tailored digital strategy to unlock international growth and drive revenue 

IDHL x BORDELLE | Search Engine Optimisation

BORDELLE

IDHL supported Camden Town Brewery's mission to redefine fresh beer by crafting a unified, scalable platform. By integrating the brand's separate sites, Camden Town Brewery has a digital presence that improves retention and engagement. 

Camden Town Brewery was built on a simple belief: beer should be better. They set out to redefine what fresh beer meant – using the best ingredients, and an uncompromising focus on quality. But while their beer was fresh, their digital experience wasn’t keeping pace.

With separate sites for brand storytelling and eCommerce, Camden’s online presence felt fragmented, making it harder for customers to seamlessly engage, explore, and buy. They needed a platform that could unify their story, streamline the customer journey, and drive direct-to-consumer (DTC) growth.

At the same time, their digital ambitions were evolving. The solution had to support their growing product range, enhance customer retention, and maintain the bold, distinctive identity that makes Camden iconic.

To help Camden Town Brewery build a stronger DTC presence, we delivered a best-in-class Shopify solution – designed for seamless user experience, operational efficiency, and future scalability.

We consolidated Camden’s separate brand and eCommerce sites into one streamlined Shopify Plus platform. Flexible landing pages that can easily be updated in house for new activations were introduced to eliminate friction between storytelling and sales. The new site seamlessly integrates content, product discovery, and checkout, making it easier for customers to engage and purchase in one place.


Optimised for performance and flexibility

To give Camden’s team more control, we implemented a modular CMS – allowing easy updates to products, content, and campaigns without reliance on developers. Key integrations, including Klaviyo for personalised email marketing, now enable smarter customer engagement and retention strategies.

The new site is designed to evolve with Camden’s ambitions, ensuring it enhances the DTC experience and supports future expansion without technical roadblocks.

Our strategic approach helped Camden Town Brewery unlock new opportunities in DTC, delivering significant results:

CRM-driven revenue at 44%, outperforming industry benchmarks

A scalable platform that supports non-discount-led, sustainable growth

Strengthened long-term loyalty with a 34% returning customer rate

By blending brand and commerce in a frictionless digital experience, Camden Town Brewery now has a future-proof eCommerce platform – one that fuels engagement, sales, and long-term success.

Brewing a direct-to-consumer future for Camden Town Brewery

How we helped Camden Town Brewery unify its digital presence and scale DTC growth

IDHL x Camden Town Brewery | Website Design & Development

Camden Town Brewery

Freeths, a leading UK law firm, faced a growing challenge: their existing website no longer aligned with their modern, client-focused approach. With a cluttered, outdated WordPress site and complicated navigation, it was difficult for visitors to find the information they needed.

As a firm with a strong emphasis onuser-friendliness, trust and accessibility, Freeths’ digital presence needed an upgrade.

It was essential that their site reflected their commitment to providing high-quality, practical legal services. The objective was to not only modernise the site’s design but also improve its functionality and ease of use.

We began with a comprehensive competitor analysis and stakeholder interviews to understand Freeths’ goals. The result was a modern, clean design that aligns with their brand identity. By simplifying the website’s navigation and implementing advanced filtering options, we made it easier for users to access relevant content quickly.

We moved Freeths from WordPress to Umbraco, providing a more secure, flexible, and user-friendly platform. With full integration of Cloudinary for easy content management and an intuitive CMS, Freeths’ team was able to quickly and easily update the website, ensuring they could respond to client needs in real-time. 

We built the site with scalability in mind, incorporating flexible components to meet Freeths’ long-term goals. We worked closely with the team to ensure the website aligned with their sustainability credentials, positioning them as forward-thinking and client-focused.

The redesigned Freeths website is a modern, user-centric platform that reflects the firm’s prestigious reputation. The user-friendly interface, coupled with the added flexibility of the Umbraco CMS, has set them up for continued growth in a highly competitive legal market.

Streamlining Freeths' legal services with a seamless digital experience

How we transformed Freeths' website to enhance usability, drive engagement, and support business growth 

IDHL x Freeths | Website Design & Development

Freeths

With a primarily online presence, DUSK needed to overcome the lack of physical showrooms and strengthen customer trust. 

Their primary goal was to create a seamless and luxurious shopping experience that resonated with their audience while showcasing the true quality of their products.

Our first step was to gain a deep understanding of DUSK’s customers. Through extensive UX testing and research, we gathered insights into how users interacted with the site, their pain points, and what would make their shopping experience more enjoyable. This insight-driven approach guided every aspect of the design and development process.

The website redesign was a complete overhaul – moving away from the previous cluttered structure and introducing a clean, intuitive interface. We focused on simplifying the navigation, ensuring that users could easily filter products and find what they were looking for without unnecessary clicks. We also reimagined product pages, showcasing DUSK’s premium offerings with high-quality lifestyle imagery and user-generated content to create an emotional connection with the products.

As DUSK operates without physical showrooms, we integrated elements that would make customers feel more confident in their purchases, such as detailed product descriptions, reviews, and social proof. We also designed a more visible ‘About Us’ section, allowing DUSK to showcase their story and values.

One of the major objectives was to increase conversions, particularly by redesigning DUSK’s bundle building journey. Paired with improved cross-selling features, shoppers can now easily see complementary products.



By focusing on the needs of their customers and aligning with the brand’s values, we delivered a seamless and premium shopping experience that is now central to DUSK’s digital strategy.

The website redesign has not only improved the overall shopping experience but has also positioned DUSK for long-term growth.

Reimagining digital comfort for DUSK 

Reimagining DUSK's digital comfort and enhancing user experience through a complete website rebuild and redesign. 

IDHL x DUSK | Website Design & Development

DUSK

Hachette Learning’s website was no longer fit for purpose. At over 10 years old, it suffered from clunky navigation, limited scalability, and a disjointed customer journey.

With a major rebrand underway, Hachette Learning needed a secure, modern platform that supported its ambitions while simplifying content management and enhancing the user experience.

IDHL stepped in to eliminate technical debt and make headway in curating a digital presence that aligned with Hachette’s new global identity.

From the outset, our teams recognised the complexity and scale required for this digital migration and consolidation project. As a result, our teams had to collaborate closely to hit deadlines and tackle Hachette Learning’s specific concerns.

Our primary objectives focused on combining scale and futureproofing into a single solution to overhaul the entire user experience.

We merged over 10 applications into a single-language Kentico Xperience 13 platform, managing over 20,000 web pages. Two custom middleware applications consolidating over 10 core systems, including SAP, CRM and custom single sign-on (SSO), were built to give greater functionality to edit pages and internal customisation.

A bespoke checkout and eCommerce engine was implemented to support features such as complex SKUs, multiple shipping and payment options, and order rollback. This increased transaction integrity is supercharged with our largest-ever Algolia integration, responsible for delivering fast, relevant results to users.

Thanks to transformed self-service features, we put content control back in Hachette Learning’s hands. A flexible page builder, custom forms and streamlined media libraries empower internal teams to manage and publish content with minimal developer input, effectively reducing potential digital bottlenecks.

We performed a full migration from outdated on-prem servers to a private cloud, ensuring the platform is ready to transition to public cloud in the future. This shift enables quicker product rollouts without the need for extensive development and better performance under load.

The final product? A sleek, secure and scalable site that finally matches Hachette’s industry leadership. The streamlined infrastructure ensures the platform is always ready for future migrations, brand rollouts and digital expansion. The user experience has been transformed, reflected in higher user registrations, smoother navigation and fewer support calls.

This complete overhaul ensures Hachette Learning’s digital presence matches the quality of its publishing and global reputation.

We are far less reliant on development work due to the thought put into the setup. Content management is now entirely within Kentico, reducing the need for developer involvement. 

There is now a flexible approach to page building due to the large variety of widgets supplied and integrations with external applications are far easier. The speed on both desktop and mobile is improved and the optimised search and navigation mean we have had fewer calls from schools trying to find resources.

David Smith, Web Manager, Hachette Learning

A digital overhaul for a global publisher

With a major rebrand underway, Hachette Learning needed a secure, modern platform. IDHL eliminated technical debt and curated a digital presence that aligned with Hachette’s new global identity. 

IDHL x Hachette Learning | Website Design & Development

Hachette Learning

Struggling with an outdated Magento platform that required constant developer support, the team found it difficult to scale their online operations in line with their ambitions.

They needed a solution that addressed these operational inefficiencies and better supported their growth in the premium paint market. Their objectives: elevate the online paint-buying experience, simplify customer journeys, and ultimately increase direct-to-consumer (DTC) revenue.

To bring Craig & Rose’s vision to life, we delivered a best-in-class Shopify Plus solution – combining premium design with smart, customer-first features.

The move to Shopify Plus streamlined their operations, empowering their team with an intuitive system that reduced reliance on developers and allowed for faster updates. This shift not only addressed their immediate operational challenges but also paved the way for future growth by providing a flexible foundation for long-term success.

Reimagining the online paint-buying experience:

We embraced Craig & Rose’s vision to make buying paint an inspiring experience, reflecting the tactile, personal nature of their products. We built a number of custom features, including:

Customers can easily calculate the exact amount of paint they need based on their surface measurements and finish preferences, eliminating guesswork and reducing returns.

 On product pages, complementary paint colours are dynamically suggested, helping customers confidently select their perfect palette.

 The blog serves as a curated hub for inspiration, allowing customers to explore colour ideas and add swatches to their baskets directly from the content.

With persona research guiding our approach, we created a thoughtful UX strategy that caters to both browsers and buyers.

Aspirational design meets functionality: 

We blended swatches, brush strokes, and lifestyle imagery to elevate the shopping experience.

 When adding paint to their basket, customers are now prompted with recommended add-ons, aiming to increase AOV.

A streamlined colour consultation booking: 

What was once clunky is now seamless, ensuring customers are guided to the right service without friction.

The impact was immediate. Craig & Rose’s new site not only looks the part but delivers real business results:

 Described by Craig & Rose as “a million times better” than their old Magento site.

 With custom features like the paint calculator and interactive colour pairing, customers now have the tools they need to make confident choices.

 Seamlessly blending heritage, inspiration, and commerce.

With a modern, scalable platform now in place, Craig & Rose is poised to accelerate their growth, expand their reach, and continue inspiring customers to make bolder, more adventurous creative choices.

Our partnership has continued to evolve, with Craig & Rose now using IDHL’s SEO and email marketing experts to further strengthen their digital strategy.

We needed more than a site refresh, we needed a platform built for modern commerce. This transformation gives us the creative freedom to inspire, the tools to convert and the agility to scale. It’s a real step change for the brand.

Anjelica Delfino, Head of Marketing, Craig & Rose

Bringing colour to life with Craig & Rose

IDHL x Craig & Rose | Website Design & Development

Craig & Rose

Ski holiday tour operator, Heidi, had high ambitions. Challenging the standard parameters of the classic ski trip, they offered a new approach - giving individuals the flexibility to enjoy the power of the mountains and create their own holidays, on their own terms.

We had a clear objective - drive Heidi up the rankings and solidify their mark as a disruptive brand in the sector.

But as a start-up they had a mountain to climb versus their established competitors when it came to organic visibility, coupled with a restricted purchase window due to seasonality.

Targeting independent winter sports enthusiasts and 'savvy' travellers that look for and want more than the traditional ski package holiday, Heidi needed an approach which would help them steal market share and deliver more than their fair share by way of return.

In order to help Heidi supercharge their ambitions, we started to make organic search a key revenue driver. As Google continues to roll out more algorithms, the use of our "Three Pillars of SEO" methodology remained strong; focusing on technical, content and outreach to drive page authority. The proactive monitoring of each of these pillars allowed IDHL to adapt the strategic direction when relevant, whilst monitoring algorithm updates, competitor activity and fluctuations in rankings.

Keyword research and onsite optimisation:

Initial and ongoing competitor analysis was conducted to provide a benchmark and recommend ongoing performance optimisation to elevate Heidi’s market position.

This in-house intellectual property and ‘best in class’ keyword research, enabled us to identify gaps in Heidi’s current strategy and focus on key commercial pages that would have the quickest impact

Taking content creation in-house, we supported by providing content briefs, keyword guidance and content reviews to support the team.

Due to content-light commercial web pages, we worked with the client to increase the volume and EEAT quality for each of these pages whilst being symbiotic with the brand and the brand’s tone of voice.

Analysis was undertaken of the backlink profiles of key competitors. Relevant industry websites were identified as the best link opportunities for Heidi, driving outreach to key commercial pages.

Our strategy had impact, helping Heidi supercharge their growth ambitions.

Technical audits, best-in-class keyword research, content support and onsite optimisation were key in driving exceptional results. We not only hit KPIs but exceeded them. 

Our impactful strategy not only drove exceptional results but also earned industry recognition, with Heidi’s campaign being shortlisted for a UK Search Award.

349.33%

Page 1

for the highly sought after search term “Ski holidays”

654%

IDHL have performed beyond our expectations (and possibly their own). With their sage technical and strategic advice, we’ve worked together to deliver the strategy, feeling strongly like we are working as one team. The results speak for themselves - our organic traffic and revenue (in fact, all metrics) have gone far beyond what we thought possible in 12 months. It’s one of the most successful client/agency partnerships I’ve ever had.

Sarah Cramer, Brand Marketing Director, Heidi

From piste to peak

Ski holiday tour operator, Heidi, had high ambitions. They needed an approach to help them steal market share and deliver more than their fair share by way of return. That's where IDHL came in.

IDHL x Heidi | Case Study | SEO & Content

Heidi

Goose Island needed a trusted eCommerce solution for their direct to consumer online store that would provide their customer base with immediate access to their growing product range. They aimed to drive additional brand value and required the flexibility to promote other products such as merchandise and gifts. The Goose Island team was increasingly collaborating with other brands and sought a platform to showcase a range of new and innovative limited edition lines.

Working closely with Goose Island's design team, we developed a mobile optimised experience that not only tells the brand's story but also adheres to its global brand guidelines. This approach ensures a cohesive and engaging online presence that resonates with their diverse customer base.

To maintain compliance with legislation, we introduced an age check solution seamlessly integrated into the website. This ensures that Goose Island meets regulatory requirements while delivering a user-friendly experience for customers.

The new site offers customers the opportunity to explore and purchase the full range of Goose Island products, including unique items like gift sets that are exclusive to their direct-to-consumer channel. This enhances the brand's appeal by offering products that are not readily available through traditional retail channels, thereby increasing customer loyalty and satisfaction.



Goose Island now have a reliable and robust direct to consumer solution that allows them to offer their full range alongside limited edition products whilst supporting strong customer engagement and solidifying brand loyalty.

With the flexibility to collaborate with brand partners and offer limited edition products such as their Cadbury Crème Egg beer, Goose Island have the confidence that their site can cope with traffic spikes caused by product drops.

Goose Island's D2C eCommerce solution

Explore how our eCommerce website solution empowered Goose Island in its direct to consumer journey. Discover how we helped them expand their renowned product range, increase engagement and elevate their brand value.

IDHL | Case Study | Web & eCommerce | Goose Island's D2C eCommerce solution

Goose Island

Held back by a bespoke eCommerce platform, Lights4fun needed to replatform to a stable and scalable solution. With global growth ambitions, they need to build foundations that would support them for the long term.

For phase 1: They wanted an elegant and streamlined user experience to showcase their extensive product range.

For phase 2: Lights4fun wanted to streamline their approach across their UK and US websites, and we collaborated to find a world-class solution.

Our primary challenge was to merge their separate codebases into a unified system. Additionally, we needed to standardise navigation and templates across both sites to achieve a cohesive design update. Given the distinct differences between the UK and US websites, our task was to identify and incorporate key design elements into a unified master template.

To achieve our goal for Phase 1, we delivered an enhanced store design that guides customers through a smooth shopping journey.

We leveraged inspiring lifestyle imagery to help customers select the best products for their homes. We presented product and delivery information clearly alongside user reviews and related products to enhance the shopping experience.

We integrated the Shopify Plus store with Light4Fun’s ERP, NetSuite, to ensure product, customer, and order information can be securely exchanged between platforms.

We launched international and B2B stores, allowing Light4Fun to fully embrace growth opportunities across all sales channels.

For phase 2, we suggested performing user testing on both sites to see how users interacted with the UK and US websites. Understanding which areas of their sites worked and which didn’t was vital so we could assess how to merge the two layouts.

Remote tree testing was used to test navigation on site and how easily participants could find products/ pages. 10 questions were written and each task had all of the navigation options available but ‘correct’ and ‘incorrect’ were assigned to answers to give a percentage of correct usage

We used a form of user research called user testing where we recruit participants to perform a number of tasks and answer questions about the content and usability of the website. This helped us form the framework of which areas of the site the users preferred on which sites and why.

From the user testing research, we then designed a new product page which incorporated all the best elements of the two sites into one page. First-click testing was then used to see if testers could find key elements on the newly designed page.

First-click testing allowed us to see what tweaks could be made to increase visibility and functionality.

Testers liked some elements of both sites so our solution was to blend these together and create a design that utilised the best of both worlds. We retested the new design to ensure users could find all the key elements on the page.

The final result saw the creation of a product page that Lights4fun were happy to proceed with, confident that it will perform due to the extensive testing we ran on both the current and new designs.

As Lights4fun continues to scale, our ongoing support services allow us to support the team in achieving their full potential on Shopify Plus.

Empowering growth for Lights4fun

Facing limitations with their bespoke eCommerce platform, Lights4fun sought to replatform. Discover how we fulfilled their needs & continue to support their ambitions today.

IDHL | Case Study | Web & eCommerce | Empowering growth for Lights4fun

Lights4fun

To help Simpson Millar LLP achieve their goal, we outlined several key objectives: enhancing rankings for competitive keywords, driving overall online visibility and building the authority of their website.

Understanding Simpson Millar’s objectives and homing in on key focus areas was paramount. They came to us looking to improve rankings for two main areas: Personal Injury and Medical Negligence and to undo any negative implications from algorithm updates. 

First on the agenda, we needed to understand which parts of the site were up to scratch and which could use a refresh. We undertook technical audits to identify areas on Simpson Millar’s site that we needed our attention. Not stopping there, we took a deep dive into the site’s page speed, ran an in-depth content audit and looked at which sections of the site could be removed.

With key focus areas for ranking decided, we ran keyword research to identify which words and phrases would best support Simpson Millar’s objectives. Armed with the correct keywords, we then needed to ensure their site was delivering top-quality content to support their ranking goals. Focusing initially on landing pages, we re-wrote pages that targeted ‘personal injury’ and ‘medical negligence’. 

Once the new content and landing pages were up and running, we kept our eyes peeled for any changes in rankings. To make sure we were delivering what was needed, we periodically ran technical audits to highlight where things were excelling or if there were any areas that needed a change in strategy.

New pages written and onsite content optimised, we wanted to drive traffic and views to these pages. Using outreach and digital PR tactics, we created data-led campaigns to boost both link and citation values. Running campaigns every two months we kept the momentum going, targeting multiple niches and regional pick-up.

Through these highly targeted campaigns, we were able to increase Simpson Millar’s authority in the legal space and boost their overall visibility online.

100%

increase in medical negligence visibility YOY

400%

Pos 15

for 'personal injury solicitor' for pos 65

Pos 10

for 'medical negligence solicitors' from pos 68

Pos 17

Data-driven strategies elevate online presence

Simpson Millar LLP aimed to improve rankings for Personal Injury and Medical Negligence while overcoming algorithm updates. We began with technical audits to enhance site speed and content quality. By optimising landing pages and conducting keyword research, we ensured top-quality content for key terms. Our strategy included continuous monitoring and data-led outreach campaigns, which boosted link values and targeted multiple niches. These efforts significantly increased Simpson Millar’s visibility and authority in the legal sector.

IDHL | Case Study | SEO & Digital PR | Data-driven strategies for Simpson Millar LLP elevate online presence

Simpson Millar

With bold expansion goals, Bazaar Group have gone global. Securing investment in 2021, their target was the European furniture market. By establishing a manufacturing and distribution hub in Hamburg in 2022, Bazaar was poised for action.

Working with a third-party branding company, they set sail producing a new brand targeting a European audience. A plan was now in place and all that was left was to create a website to support their new journey.

IDHL has been Bazaar’s tech partner of choice for the past three years, so when this latest venture was announced, we knew we had what it takes to help them succeed. Thanks to our delivery of their previous sites and in-depth knowledge of their brand, Bazaar recognised we were the right agency to take their new brand, Mallo and its range of product brands including Icon and Veeva, international…

Leading the way in "feel-good" furniture, Mallo offers a distinctive collection of designed and crafted soft seating products. Elevating any home or garden space, their products serve as social conversation starters.

Our goal was simple: create a site that would accurately reflect Mallo’s identity and ethos, while showcasing that all-important feel-good factor.

In collaboration with Bazaar and their branding company, we initiated an in-depth discovery process in March 2023. With a comprehensive brief and new brand assets in hand, we embarked on developing a website for their latest venture: Mallo. With their great value proposition and a meticulously-crafted blueprint, we were well-equipped to create a site ready for success.

Throughout our discovery we included several key experts from Pinpoint including our Director of eCommerce strategy, ensuring we were providing the relevant expertise every step of the way. During this process, we ran extensive UX research and workshops. Targeting a new audience in different countries meant that understanding their user expectations and how people might interact with a website differently was vital.

From the get-go, we removed assumptions from the table and used the discovery period to delve into what a European market wants and needs from a website. As a new foray for the team, Bazaar were entering the market as newbies in the space. This meant incorporating trust signals and creating brand awareness was key in the design phase.

"IDHL's professional and dedicated team proved to be an invaluable partner in the successful launch of Mallo Home"

In our discovery process, we ran multiple tests and services, including:

 – As a starting point for the new sites design direction we explored and discussed the visual design ideas the business admired whilst leveraging the new Mallo brand guidelines.

Read on to learn how our comprehensive discovery process and extensive eCommerce 360 review helped Mallo establish a strong digital presence in their new European markets.

Accelerating growth for ambitious businesses