Social, IDHL

Social media marketing

There are around five billion social media users in the world. How do you reach the people that matter most to your brand? The answer: strategic organic and paid social media marketing.

We know a thing or two about creating campaigns that deliver results. Blending creative flair with data and insights, our social media tactics put your brand at the forefront of your target audience's mind when it matters most.

What can effective social media management do for your business?

  • Grow brand awareness and spread the word about your products, services, or mission
  • Engage your audience with on-brand messaging that connects with those that matter
  • Increase traffic to your website
  • Attract top-of-the-funnel leads and draw in new audiences
  • Retarget missed customers to keep your brand front of mind
  • Get more bang for your buck with improved ROI

Our approach to social media management

Like all great relationships, organic, and paid social media marketing tactics work best together. Our cross-channel approach allows you to maximize organic visibility and paid social campaigns to help you hit your objectives.

  1. 1
    Getting to know you and your audience
    It starts with deep insights. We analyze your audience, brand voice, and objectives to create content that boosts engagement and social ads that help you connect with your audience in the moments that matter.
  2. 2
    Strategies that deliver real results
    Forget vanity metrics, we focus on growth that impacts your bottom line. While there’s value in views, clicks, and impressions, we base your social strategy on performance. Every social dollar spent is backed by data to turbocharge your engagement and maximize returns.
  3. 3
    Data-driven decision
    We get under the skin of your brand and figure out what your target audience is looking for. This sets the foundation of your strategy while we continually review data to see what delivers the best results. We can then set up campaigns for optimum success.
  4. 4
    Get visual Social media is visual first, so our creatives need to stop people mid-scroll. Our in-house studio team is well-versed in delivering content that packs a punch. We connect your product catalog with your social ads, generating personalized content that stands out in a competitive space.

What platforms can we optimize?

New platforms emerge every year, but that doesn't mean they're right for your business. We help you focus on the ones that drive real business impact. Some of the platforms we work across are:

Looking for a different social media creation service? Just ask us.

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Social strategists
"44% of users interact with social platforms at the start of their buying journey, so these platforms should be at the forefront of your marketing strategies. Social platforms showcase your products to users who didn’t know they needed them, playing a key role in building the upper funnel acquisition pools. This can then help to feed into further activity through search and remarketing, which helps to build an omnichannel approach."

Megan Graham, Head of Paid Social

Take a collaborative approach to brand growth

Looking at the full picture is the key to marketing success. We offer a whole host of services that can bolster paid social efforts and help your brand really make an impact.