Discovery & scoping

It all begins with discovery. Drawing upon our extensive digital background, we’ll uncover the real opportunities in your business, and how you can best meet your customer needs.

Our discovery and scoping phase is the starting point for each of our partnerships. Whatever your needs, our process brings together your existing foundations and your future focus.

Curiosity fuels our discovery sessions. Collaboratively we’ll uncover the crux of your business requirements.

Your starting point to a stronger future

Each element of our discovery and scoping process is broken down into individual sessions, bringing specific focus to the key areas of your business. To allow us to unearth the real insights, we split our discovery and scoping process by the following pillars:

Business discovery

Through a curiosity-led kick-off workshop, we work with your teams to establish your commercial objectives, essential areas for project success, and how we can best support your business growth. We uncover the valuable insights that establish your commercial objectives at the core of your strategy.

Understanding your audience

Your customers are the cornerstone of your business. That’s why we dedicate the time to gathering insight from the people who matter most to your business, so that we can understand their needs, goals, and challenges.

Our audience discovery exercises include:

Persona workshops: identifying the digital needs and behaviours of your user groups.
Content audit: analysing onsite content and establishing any content gaps.
Surveys: collecting insights directly from those who interact with your business.
Remote user interviews: gathering deeper insight from an external audience.
Focus groups: collating first-hand input and opinions from your target audience.
Competitor analysis: understanding varying user journeys in the most effective way.

We use this information to make informed decisions about the best website features and functionalities to implement throughout your project.

UX and visual design strategy

Unearthing your visual and UX needs are a key part of our discovery and scoping process. Our experts will closely analyse your behaviour analysis, Google Analytics insight and competitor research, to set the foundations for your web project and beyond.

Technical focus

Considering your technical requirements, we carry out business and process mapping to establish the route to achieve your objectives and meet customer expectations. With a truly tech agnostic approach, we put your customer needs and commercial goals before our own technical preferences, using our broad expertise to advise on the best-suited technology.

Our expertise at your disposal

Our focus is getting to the bottom of what you and your customers want. Guided by our specialist team, we use this time to dig deep and find out what functionalities and features will make a real impact on your commercial goals.

It starts with discovery & scoping

From our very first engagement with you, our research begins. As a digital agency focused on client growth, we want to get to grips with what your business goals are, on every level. Let’s work together to understand how we can support your business.