Fast-tracking DTC Success

Hoover sought a rapid go-to-market solution to advance their direct to consumer strategy. Opting for Shopify Plus due to its flexibility, scalability, and rapid deployment capabilities, they aimed to capitalise on its robust features for expedited market entry. Having already chosen Shopify Plus as their platform, Hoover required a reliable partner capable of delivering results quickly and maintaining high standards of quality without compromise. Enter IDHL.

With a timeline of just over one month, the urgency was met with a strategic approach to leveraging Shopify Plus effectively. This included aligning the platform's capabilities with Hoover's specific requirements, ensuring a seamless transition to a scalable eCommerce solution that could support their growth ambitions effectively.

As Hoover's dedicated partner, we embraced the challenge of delivering a Shopify Plus store within their tight deadline, ensuring every aspect of their direct to consumer eCommerce strategy was meticulously addressed. Our approach focused on building a robust online store that not only enabled Hoover to swiftly enter the market but also featured conversion optimised elements to enhance sales performance from the outset.

The solution included developing an eCommerce platform tailored to Hoover's needs, allowing them to launch quickly and efficiently. By prioritising key features aimed at maximising conversions, such as intuitive navigation and streamlined checkout processes, we ensured Hoover could capitalise on immediate sales opportunities and gather valuable customer insights.

Additionally, our strategy involved creating a scalable site architecture that facilitated easy expansion as Hoover's product range and market footprint grew. This approach included initial testing and learning phases with a select product set, enabling Hoover to refine their online offerings and optimise its sales strategy over time. Furthermore, seamless API integration with Hoover's third-party stock management system ensured real time synchronisation of warehouse updates, enhancing operational efficiency and customer satisfaction with accurate inventory information.

Their new DTC store was soft-launched on 25th March, ahead of the 1st April deadline.

Deploying a test and learn approach for the current site, we work closely with Hoover to evolve their DTC presence and support them in the next stages of their journey.