Paid strategy grows online revenue by 75%

With the shift towards online transactions, F.Hinds wanted to achieve two primary objectives: delivering a year-over-year revenue increase and maintaining a return on investment (ROI) between 3:1 and 5:1.

A seasonal business with key revenue driving months coupled with stiff online competition, we recognised that maximising warm audiences and full funnel exposure was essential.

Re-engaging a warm audience more likely to convert, RLSA and Customer Match were used alongside Similar Audiences to broaden reach, providing full purchase funnel coverage during seasonal peaks.

After a 5-month trial, positive Google Shopping results and key learnings fuelled highly targeted campaigns considering profit to direct budget to the areas where revenue and ROI was most evident. Keeping up to date with F.Hinds’ stock availability, sales and special offers, we were able to build tactical audience lists in advance.

Prior to working with IDHL, in-store purchases as a result of online reservations hadn’t been measured as Click Assisted Conversions. We introduced a second conversion point that gave F.Hinds a truer representation of paid channels performance.

"“IDHL truly understand what we want to achieve, showing a real interest in what our business is about. They demonstrate an excellent depth of knowledge around all things PPC, regularly offering recommendations as to how our campaigns could be improved. Our web visibility has grown phenomenally over the last 12 months thanks to the IDHL team, driven by the structured and analytical approach they take.”“

Steve Mellows, eCommerce Manager, F.Hinds