IDHL talks Connected Commerce at PMW Unlocked

London’s Performance Marketing World event, PMW Unlocked, brought together over 1,000 trailblazing performance marketers and brands, and IDHL had the pleasure of being one of them.

This dynamic two-day conference offered a 360-degree view of modern marketing, shining a light on the best-kept trade secrets and the latest trends across various marketing disciplines. All delivered by industry legends and pioneers including Les Binet, Dr Grace Kite, and our very own Sharon Palmer, Ian Lloyd, and Lewis Sellers.

Our powerhouse trio took to the stage to break down five strategies brands can use to unlock their commerce potential in the panel on Connected Commerce.

Beyond the talks, PMW Unlocked was a prime opportunity to connect with industry leaders shaping the future of marketing. We met countless ambitious brands and marketers who stopped by our stand to try their hand at our buzzwire game.

Another successful event in the books – where to next? Watch this space for what’s coming up on IDHL’s agenda.