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Inside Unboxed: Big ideas and even bigger connections

Mon Apr 14 2025 | Antonia Isernia

Image from IDHL's Unboxed event, April 2025

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Last week, we launched our new event, Unboxed – and it landed with serious impact.

The afternoon brought together forward-thinking marketers, businesses, and industry partners for a powerful mix of networking and cutting-edge digital insight. Our speaker panel lifted the lid on the real challenges and opportunities shaping digital marketing today.

IDHL’s own Sarah Dillon, Harry Lote, and Tom Walkden led the way, unpacking the latest industry shifts in AI, attribution modelling, and data-led strategy, giving our attendees an actionable plan to thrive in today’s competitive digital world.

We were also joined by our partners Yotpo and StackAdapt. Kevin Laing from StackAdapt offered a fresh perspective on performance marketing, while Yotpo’s Michael Cheung shared how brands can unlock growth by tracking customer feedback and behaviour-led data.

The event wrapped with a Q&A session, followed by plenty of opportunities to connect over nibbles and drinks. We networked with some amazing brands, and we hope everyone came away with fresh ideas and new contacts.

Don’t worry if you weren’t able to attend this first Unboxed event – this is just the beginning. Follow us on social media to stay up to date with what’s coming next. You can also catch up on all the insights shared at Unboxed in our summary here.

Do you have questions about Unboxed or how we can help your brand grow? Get in touch.

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