Making accessibility a digital priority
Expectations and regulations around accessibility continue to evolve with the incoming European Accessibility Act.
For many businesses, a complete overhaul is necessary to meet new standards. Luckily, we specialise in making digital marketing accessible to all, integrating it into website design and balancing accessibility with your brand.
All users should feel at home when navigating your website and integrating accessibility from the ground up ensures everyone is welcome.
What does the European Accessibility Act mean for your business?
The European Accessibility Act is a landmark legal change that calls for equal access to all digital products. It applies to websites and mobile apps offering digital content and services to European consumers.
June 2025 is the deadline for businesses to put key actions into place, whether conducting a full accessibility audit or implementing code-level technical changes. The European Accessibility Act directly references the Web Content Accessibility Guidelines (WCAG) which can help you decide the level of changes your platform needs.
The WCAG is used as the international benchmark for web content and can be broken down into four principles:
Perceivable
Content must be presented in ways that all users can perceive (e.g. text alternatives for images, video captions).
Operable
User interfaces should be easily navigated by all users (e.g. ensuring all actions can be performed using a keyboard).
Understandable
Content and the interface must be easy to understand (e.g. using simple language, use predictable navigation).
Robust
Content must be compatible with current and future technologies, such as screen readers.
Digital accessibility matters
No web user is the same, but each one wants to be a part of the conversation. You risk isolating people with disabilities when you treat digital accessibility as a second thought.
Designing without accessibility in mind can also open you up to reputational damage, legal action and even exclusions from certain markets. The Equality Act 2010 requires all UK businesses to make reasonable adjustments to ensure their services are available to all, but it’s the European Accessibility Act that is laying the latest inclusive groundwork for brands.
Champion inclusivity with IDHL
Don’t worry if this seems like a lot to take in. To help businesses adapt to the necessary changes, we’ve developed a Thought Leadership piece that takes a comprehensive look at the European Accessibility Act. It covers all the do’s and don’ts to accessible web design and ensures your platform is watertight in preparation for June 2025.
Read our guide here:
If you have any specific queries relating to accessibility, don’t hesitate to reach out to our experts.
