Forthglade hero image

Replatforming to Shopify Plus to achieve growth

A ‘bunch of Devonian dog lovers’, Forthglade have ambitious growth plans. Stunted by their bespoke platform, they searched for a solution that could scale with their brand. Shopify Plus was the top contender.

    Tags

  • Replatforming
  • Lifestyle
  • Shopify Plus

The brief

Restricted by their platform, Forthglade were left with a website that no longer supported their roadmap. They needed an agency that could quickly replatform their solution to the reliable Shopify Plus platform.

The solution

To achieve a speedy turnaround, the migration to Shopify Plus began with replicating the initial design, user experience (UX), and functionality of the existing platform. This approach ensured a seamless transition without disrupting the customer experience.

Integrating their current email marketing solution with the new store was a crucial step in maintaining consistent communication with their customers. This integration allowed for the continued effectiveness of their marketing campaigns and customer engagement strategies.

To provide impressive flexibility, the third-party page builder Shogun was utilised. Shogun enabled the replication of existing functionality and allowed Forthglade to customise page layouts, enhancing their ability to adapt and innovate their online presence.

Fourthglade website

The result

The foundations are in place to support Forthglade with the next phase of its eCommerce plans. Phase two will revolve around analysing and improving the onsite user experience including a reimagined shopping cart and advanced search functionality.