Goose Island's D2C eCommerce solution

Goose Island needed a trusted eCommerce solution for their direct to consumer online store that would provide their customer base with immediate access to their growing product range. They aimed to drive additional brand value and required the flexibility to promote other products such as merchandise and gifts. The Goose Island team was increasingly collaborating with other brands and sought a platform to showcase a range of new and innovative limited edition lines.

Working closely with Goose Island's design team, we developed a mobile optimised experience that not only tells the brand's story but also adheres to its global brand guidelines. This approach ensures a cohesive and engaging online presence that resonates with their diverse customer base.

To maintain compliance with legislation, we introduced an age check solution seamlessly integrated into the website. This ensures that Goose Island meets regulatory requirements while delivering a user-friendly experience for customers.

The new site offers customers the opportunity to explore and purchase the full range of Goose Island products, including unique items like gift sets that are exclusive to their direct-to-consumer channel. This enhances the brand's appeal by offering products that are not readily available through traditional retail channels, thereby increasing customer loyalty and satisfaction.

Goose Island now have a reliable and robust direct to consumer solution that allows them to offer their full range alongside limited edition products whilst supporting strong customer engagement and solidifying brand loyalty.

With the flexibility to collaborate with brand partners and offer limited edition products such as their Cadbury Crème Egg beer, Goose Island have the confidence that their site can cope with traffic spikes caused by product drops.