Rapid traffic recovery for Milwaukee Tools

Established in 1924, Milwaukee UK produces some of the most reliable and robust tools on the market. Having experienced a sudden and unexplained drop in organic web traffic to its UK site. They sought out help.

The goal was simple, identify the reason behind Milwaukee's sudden decrease in web traffic and recover the traffic quickly and efficiently.

Our SEO experts began by analysing search queries leading to the site, and soon found that the UK site’s ranking had dropped for the main branded terms around ‘Milwaukee.’ This was due to the coexistence of http://uk.milwaukeetool.eu/ with the main European site, www.milwaukee.eu. As both domains read in English, Google was choosing the latter to rank on page one.

Working alongside our web division, we were able to implement international SEO techniques to fix the problem. By manipulating Webmaster Tool’s geotargeting settings and herflang tags, Google was sent a signal that the UK version of the site should be listed on Google UK, rather than the European one.

It didn’t take long for the results to take effect, and for Milwaukee’s organic traffic flow to improve significantly.