Replatforming from Magento 2 to Shopify Plus

Magento 2 was unreliable and preventing NEOM from innovating, and they wanted a summer-ready store in just five months to capture market demand. Shopify Plus was the perfect fit to hit their objectives.

With a number of physical stores, NEOM needed the retail and online experiences enhancing and connecting.

To address NEOM's needs for scalability and enhanced functionality, we recommended replatforming to Shopify Plus. This transition allowed NEOM to leverage the platform's advanced features and seamless integrations, including their back-office management system and logistics partner. By integrating these technologies, we ensured efficient operations and streamlined management of their online store, supporting NEOM's growth and expansion initiatives.

In addition to backend integrations, we focused on creating a compelling user experience through dynamic design and rich media content. Our goal was to bring NEOM's products to life on the digital storefront, capturing the essence of their brand and enhancing engagement with visitors. We also prioritised showcasing detailed product information and user reviews prominently, emphasising NEOM's commitment to quality and building trust with their customer base. This approach not only enhanced the overall shopping experience but also reinforced NEOM's reputation as a premium brand in their industry.

The successful replatforming included enhanced customer functionality. It contributed to record commercial performance, which has supported NEOM's continued success. Other results include:

"“We needed a team that would work with us, not just for us, and IDHL fit the bill. Their friendliness, professionalism, passion for our brand and eagerness to work collaboratively won us over. We’ve had a great working relationship since day one. The team have assisted us to deliver projects on time, helped to troubleshoot and fix problems at the drop of a hat and have been supportive throughout.”“

Adam Meads, eCommerce Product Manager, NEOM