Slendertone's Shopify Plus migration for global expansion

Suffering from a lack of speed, agility and high costs, Slendertone were held back by their Magento 2 store. They needed an agile platform that would support their DTC growth, reach global audiences, empower their in-house team and depend less on third parties.

With products backed by medical research, Slendertone wanted to communicate this scientific research with their audience in an accessible, inspiring way.

To meet Slendertone's comprehensive needs, we began with thorough discovery work to assess their design, technical, and replatforming requirements in detail. This initial phase allowed us to gather crucial insights and align our strategy with their specific goals and challenges. Subsequently, we undertook a seamless transition to the responsive, scalable, and dynamic Shopify Plus platform, focusing on designing a mobile-first user interface to optimise accessibility and user experience across all devices.

Our solution included implementing a flexible eCommerce environment that empowered the Slendertone team with modular themes for easy content editing and management. We prioritised integrating rich media content such as videos, lifestyle imagery, diagrams, and infographics to effectively communicate the scientific benefits of their products to customers. Furthermore, to streamline operational efficiency, we seamlessly integrated with Microsoft Dynamics ERP, ensuring cohesive management of their backend processes and resources.

In addition to enhancing credibility and engagement, we incorporated user-generated content (UGC) to showcase authentic stories and testimonials from real-life customers. This approach not only instilled trust but also inspired visitors by highlighting the tangible benefits and positive experiences associated with Slendertone products, thereby strengthening their brand reputation and customer loyalty.

"“We were all very happy we chose IDHL. They are very experienced & professional and as such provided us confidence and guidance throughout the entire process, worked closely and collaboratively with us, found solutions to any challenges we had, and always kept an honest, open and pragmatic approach. The result was the best launch of a new website in our history, which went smoothly with zero technical issues, and provided us with a platform we could operate on our own and deliver our growth plans.”“

Hidai Degani, Head of eCommerce & Customer Experience, Slendertone

Unlocking global sales potential and providing a foundation for growth, we launched seven sites that support multi-language, multi-currency options