Driving growth: A DTC success story

Taylors of Harrogate wanted to launch a new direct to consumer proposition named Discover. They required the expertise of a consultancy agency to assist in selecting the right platform and scoping the necessary functionalities to achieve their strategic objectives. This is where IDHL came in.

We took a partnership-led and collaborative approach to support Taylors of Harrogate in launching their project. By working closely with their team, we ensured that their vision for the Discover proposition was realised effectively.

Additionally, we provided ongoing development and optimisation services, enabling Taylors to continuously 'test and learn' as the Discover initiative evolves. This iterative approach allowed them to refine their strategies and enhance the customer experience based on real-time insights and feedback.

Moreover, we offered specialist support to empower Taylor's in maximising the extensive features of Shopify Plus. This included tailored guidance on leveraging Shopify Plus functionalities to their full potential, ensuring that Taylors could capitalise on the platform's capabilities to drive growth and achieve their business objectives effectively.

As the venture evolves, we work with the Taylors of Harrogate team to optimise and enhance the store, proactively sourcing new revenue-driving opportunities for the brand.