Award-winning PPC marketing

A staple component of all paid media strategies, PPC marketing is likely already a firm fixture within your digital toolkit. Through our PPC services, we test, research and analyse, building winning campaigns across Google and Microsoft Ads, Yahoo and Search Partners, as well as Yandex and Baidu for international presence. We deliver tailored PPC campaigns for peak performance.

Using our experience with best-in-class tools including the Google Marketing Platform, we take the time to understand your business and your customers.

What PPC marketing can do for you

PPC forms a key part of your wider marketing strategy and effective, efficient management can help you:

Improve keyword rankings and drive traffic
Generate leads
Increase sales
Target your core audience(s)
Strengthen your SEO strategy by harnessing data from your ads
Save you valuable time and resources

PPC advertising requires a killer combination of engaging ad copy, targeted keywords, relevant landing pages and a high quality score. And we don't believe your PPC campaign should work in a silo.

We've seen that the best results come from highly integrated strategies, which is why our PPC experts work so closely

with our teams specialising in conversion rate optimisation (CRO) and social media. By leveraging the data from your

PPC and social channels and using A/B testing to create best-in-class landing pages, we'll deliver a PPC campaign that delivers fast, cost-effective results.

How we approach PPC management

Deploying a tried-and-tested approach to paid search marketing, we reduce waste, save budget and drive conversion through our PPC services.

Audience-first

Keywords are the backbone of PPC marketing, but they’re not enough on their own. As a PPC agency, we understand the intent behind the click and this triggers lasting success. We don’t want to show your ad to one million people who won’t convert, we want to show it to 10,000 people who will.

Leveraging behavioural changes in a cost-controlled manner, we connect your business with the right people at the right time.

Data-led

Data is the foundation of everything we do. That’s why our PPC management services leverage algorithmic learning and automated bidding across all levels of your campaigns, ensuring every click received is optimised for conversion.

Performance-focused

Through our PPC management, we can show you how effective your campaigns are in direct correlation to your sales and growth. Transparent in our real-time, bespoke reporting dashboards, each element of our paid search campaign management is measurable, providing clear actions and full visibility based on performance data.

Technology-fuelled

As a Google Premier Partner, we use the industry-leading technology stack Google Marketing Platform in conjunction with internal competitor and market monitoring software to fuel paid search advertising. We’ve even channelled our technical know-how and unique processes to develop a monitoring system that allows us to optimise at speed.

Explore our PPC services

We can offer a wide range of services to support and drive your PPC campaigns.

Display: Engage, upsell, convert or retarget prime shoppers across websites, blogs, mobile apps, video, social channels and more.
Shopping: Users who come through shopping channels usually have something specific in mind they want to buy. Spotting this intent, we remove waste, optimise bids and maximise the return of your campaigns through our Google Shopping management.
YouTube: Engage shoppers, encourage them to take action, and only pay when they do. Your YouTube Ads will be created and refined to reach those who want to convert.
Feed management: Manipulating your product feed to maximise sales, we use Google Shopping campaign management to engage new customers and recapture those who didn’t convert by optimising listings for relevant keywords, using high-quality product photos, promoting positive reviews and more.
International PPC: We're adept at building culturally optimised campaigns, currently working in more than 20 languages across Yandex and Baidu on top of Google, Microsoft and Yahoo search platforms. We’ve formed a comprehensive, proven translation process which means our team can confidently build campaigns and authentically voice your message to global markets.