Overcoming growth barriers by replatforming to Shopify Plus

From day one, Cloud Nine has set out to create tools that celebrate individual beauty. With huge internationalisation plans in place, their legacy eCommerce platform had become a barrier to growth. Shopify Plus became the ideal solution.

    Tags

  • Web & eCommerce
  • Shopify Plus
  • Health & Beauty
  • Replatforming

The brief

Cloud Nine was tied to a specialist agency using the Expression Engine platform, which constrained their innovation and growth, misaligning with their future vision. To achieve their goals, a more personalised and enjoyable shopping experience was needed.

The solution

To address their website limitations, we replatformed Cloud Nine to the scalable and easy-to-manage Shopify Plus platform. This shift allowed them to benefit from Shopify's additional features, including ten storefronts with a built-in currency converter and Geo IP functionality, enhancing their global reach and customer convenience.

We integrated with third-party apps for reviews, site search, personalisation, and payment, overhauling the shopping experience to make it more seamless and user-friendly. These integrations ensured a smoother, more engaging customer journey from browsing to purchase.

Additionally, new functionality was built for product pages, such as a comparison feature and product registration, to support customers post-purchase. Leveraging inspirational Instagram content shared onsite, they further enriched the shopping experience by connecting with their audience on a more personal and inspirational level.

Cloud Nine webpage

The result

Cloud Nine can now react fast, leveraging regional demand in a matter of weeks. With one master framework supporting global expansion, they have already launched sites in the UK and Australia, with four additional international sites in the pipeline.