Crafting an enhanced online experience
The brief
The Lakes Distillery wanted a new website to bolster their online presence and enhance user experience, aligning both aesthetically and technically with their established brand. It was crucial that the new design not only reflected their brand identity but also provided a seamless interface for users to explore products and book tours effectively.
Central to their strategy was crafting an engaging customer journey tailored to their target audience, described as 'leaders, seekers, urbanites, and trendsetters'. The goal was to create a user-friendly experience that intuitively guided visitors towards purchasing products or booking tours. Additionally, improving the mobile experience was a top priority, emphasising fast and responsive rendering to cater to the growing number of mobile users accessing the website.
The solution
To meet the Lakes Distillery's objectives, we conducted comprehensive discovery workshops, collaborating closely to uncover the essence of their brand's requirements. This deep dive allowed us to understand their needs thoroughly and inform our strategy effectively.
Building on insights gathered during the discovery phase, we developed a bespoke design that not only showcased the brand's quality and premium products but also ensured scalability to support future growth.
Working with our performance division, we executed a seamless migration process. This approach was meticulously planned to minimise any potential negative impacts on their organic traffic, ensuring a smooth transition to the new platform while maintaining online visibility and accessibility for their audience.
The result
We delivered a site for The Lakes Distillery that ticked all the boxes, providing the right balance of technical functionality and next-level user experience. Their new site is geared towards supporting customer lifetime value and retaining loyal customers.
Through migrating to Shopify Plus we were able to create a site with more efficient systems, allowing the team to focus their efforts on the brand.
