On-going partnership: Expanding exposure & engagement

As a market-leading power tool manufacturer, they wanted to expand exposure, improving international reach of their growing product and technology ranges across their 20 European sites. Our primary goal is delivering continuous improvements to showcase their growing product and technology ranges. As a brand who focuses on creativity, they needed a web agency that could do the same. That's us.

Better integration, better transactions, better everywhere: Ryobi’s main aims. A long-standing NetConstruct partner, Ryobi began their journey with us by aiming to redevelop their web platform increasing exposure across the UK and Europe. Since then, new requirements have formed, predominantly to bring a fresh brand redesign, grow engagement and interactivity while furthering their international reach. Today, our primary goal is to deliver continuous improvements that showcase their growing product and technology ranges.

Due to a vast product offering, integrating with their product information system was vital. Key to promoting their expansive range was to ensure a user-friendly navigation that would help visitors to quickly filter and navigate to find what they are looking for. A non-eCommerce site, Ryobi wanted to improve the website’s ROI by featuring a store locator that would encourage conversion and allow users to compare products online.

As a result of Ryobi’s most recent brand redesign, we were able to make products appear more appealing by implementing interactive features, video and animation, as well as introducing a user-friendly navigation to help users find products with ease. We carried out a bespoke integration between the CMS and Ryobi’s Product Management System (PIM) which automatically updates the product feed.

User engagement was increased with the introduction of a new review feature, encouraging users to provide feedback on their latest purchase whilst supporting the growth of Ryobi’s reputation and consumer loyalty. Email newsletters were implemented through Kentico EMS (Enterprise Marketing Solution) to communicate with visitors, increase brand awareness and update customers.

The IDHL web team developed a bespoke translator importer to build upon Ryobi’s international reach with the site working across 20 different languages. This allows Ryobi to import their translations straight into the CMS with just the click of a button!

Implementing their brand refresh, adding user-friendly features, and pushing international reach even further, Ryobi have reaped significant results to help them achieve their objectives. As Ryobi’s long-term digital partner, they look to the teams here at IDHL for strategic digital advice and recommendations. We’re always making small iterative improvements to the site, looking for tweaks and areas to improve that will make a difference to their business.

After the launch:

""We have partnered with IDHL for over a decade and they have been fundamental in growing our online presence across Europe. They have made fantastic developments to website performance and we are currently implementing features of the Kentico EMS. The team is a joy to work with and is always prepared to go the extra mile."“

Joe Wicks, Digital Marketing Manager, Ryobi