IDHL attends MAD//Fest’s first ever Up North event

MAD//Fest is one of the UK’s leading and largest marketing festivals – a must-attend for anyone looking to stay ahead of the ever-evolving marketing and advertising game. This year, IDHL had the privilege of being part of their first-ever Northern edition.

At the end of February, over 4,000 agencies, tech platforms, businesses, and brands came together to showcase the North as an industry force to be reckoned with. And needless to say, we had a blast.

MAD//UpNorth delivered two electric days packed with insightful talks, tech masterclasses, and brand innovation pitches - with superstar speakers including the likes of Gary Neville, Rory Sutherland ,and Lucy Beaumont.

We connected with hundreds of ambitious brands who took their chance beating our popular buzzwire game, and came away with plenty of fresh insights ourselves.

Our first event of the season, but definitely not our last. Keep an eye out for where we’re heading next.