Competition is fiercer than ever, driving up costs and intensifying the struggle for consumer attention.
Customer Relationship Media
As cookie deprecation looms, the significance of leveraging first-party data cannot be overstated. And with media platforms like Google and Meta evolving their algorithms towards 1st party data, this emphasises the criticality of taking a data-driven approach.
Those who adeptly harness 1st party data intelligence to drive their media strategies will emerge victorious, while those who fail to adapt face inevitable decline. Success in paid media hinges on a sophisticated, data-centric strategy.
IDHL's partnership with HyperFinity forms an unparalleled alliance in the paid media market, combining our award-winning performance media expertise with HyperFinity's AI Decision Intelligence platform.
- By harnessing first-party data and AI models, we generate powerful signals and intent, providing a distinct competitive advantage
- Through our data science-first media strategy, we unlock remarkable efficiency, achieving up to a 15% improvement in efficiency and effectiveness of media spend
- This efficiency not only optimises budget allocation but also unlocks millions in incremental revenue, helping to balance investment across brand and performance
- With IDHL and HyperFinity, clients gain unmatched punching power in the paid media arena, driving superior results and maximising ROI
We drive success by leveraging intelligent data-driven signals, which eliminate wasted ad spend by identifying and targeting high-value potential customers whilst removing irrelevant audiences.
We identify intent and potential value, significantly enhancing conversion rates aligned with campaign objectives. Through our LTV Lift model, we seamlessly amplify customer lifecycle offers and messaging across all media channels, to maximise customer lifetime value (LTV) potential.
Targeted audiences
Increase your campaign ROI by using Customer Relationship Media to create specific brand audiences that align with your target customers.
Identify prospects who resemble your best customers, show interest in your products, or have the intent to buy.
This precision targeting enhances the effectiveness of your campaigns and drives higher conversions.
Features and benefits
- Create precise target audiences for better campaign ROI
- Identify and target high-value prospects
- Leverage AI to enhance ad relevance and effectiveness
- Boost conversions through intent-based targeting
Suppression audiences
With Customer Relationship Media's suppression audiences, you can eliminate wasted ad spend by not targeting customers who are no longer in the market.
By leveraging customer transaction data, web browsing behaviour, CRM insights, and product feeds, you can ensure your ads are shown only to the most relevant audiences, enhancing ad efficiency and cost-effectiveness.
Features and benefits
- Avoid targeting customers who recently purchased or are out of market
- Optimise ad spend by focusing on high-potential customers.
- Utilise comprehensive data sources for accurate audience suppression
- Increase ad efficiency and reduce unnecessary costs
LTV Lift
Improve long-term profitability and ROI by focusing on lifetime value rather than just return on ad spend (ROAS).
Customer Relationship Media allows you to create high-value audience segments and balance immediate ROAS with long-term customer value.
By understanding repeat purchase behaviours, you can develop more effective, profit-driven marketing strategies.
Features and benefits
- Shift focus from short-term ROAS to long-term customer value
- Identify and target high-value RFM segments
- Develop a flexible CPA model for better ROI
- Enhance profitability through repeat purchase measurement
Amplify CRM offers
Customer Relationship Media enhances your CRM offers across all channels, ensuring a personalised and consistent approach.
Deploy targeted offers to existing and lapsed customers and reach those opted out of email with personalised ads in paid media channels.
This integrated strategy boosts conversion rates and strengthens customer relationships.
Features and benefits
- Consistent, personalised offers across all channels
- Reach opted-out customers with targeted ads
- Enhance customer engagement and conversion rates
- Integrated approach for a unified customer experience
Customer Relationship Media ensures precise and targeted marketing across channel, ensuring relevance at every customer touchpoint.
