Accelerating marketing performance
Deploying a data-driven approach to marketing automation can improve effectiveness by 20%. However, most marketers only manage to unlock around 40% of their data and martech platform's capabilities due to internal team limitations or lack of resource. We help by adopting a technology-agnostic approach to client enablement, helping you drive maximum value.
Our Accelerator programme focuses on leveraging your customer data and technology stack to increase the effectiveness of your marketing automation programmes.
Three phased approach
Whether you use Klaviyo, Bloomreach, Salesforce, or any other leading platform, IDHL can help you unlock the true potential of your marketing technology.
Our Accelerator Programme is designed around three phases:
Foundation: Customer data health and the implementation of marketing automation fundamentals for email.
Momentum: Segmenting your customer base based on value, implementing targeted automated email flows and adopting a test and learn mentality.
Flow: Working towards, 1-to-1 personalised communications orchestrated across email, SMS, WhatsApp and Paid Media channels using AI and predictive analytics
The process starts with our Accelerator audit, a 250-point review of your data health and marketing automation capability.
- This helps us to better understand:
- Your growth strategy and targets.
- Your customer data structure
- Historical campaign performance
- Maturity of templates and flows
- Identification of quick wins to unlock immediate value
This is delivered to you via a PowerBi dashboard that provides a clear view of your marketing health measured against the maturity model, as well as the opportunities that can be capitalised upon to drive value soonest.
The Accelerator audit results in an implementation roadmap, designed to unlock incremental value from your customer base.
This is prioritised by potential impact with our focus on driving performance, incremental revenue and ROI on your investment in us, as soon as possible. Our key delivery pillars are:
- Annualised benefit: The incremental revenue we drive for you across the year by sophisticating your capability.
- Accelerated time to value: Developing ROI fast by identifying low-hanging fruit and adopting a quick-start approach.
