A well-defined SEO strategy isn't just about chasing rankings; it's about attracting the right kind of traffic to your website.
What an SEO strategy can do for you
Here's how our SEO services can benefit your brand:
• Increase organic traffic: Attract qualified leads by ranking higher for relevant search terms, driving organic traffic that converts.
• Enhance brand visibility: Improve your brand awareness and establish yourself as a thought leader in your industry.
• Improve user experience: User-friendly websites with fast loading times keep visitors engaged and coming back for more.
• Boost conversion rates: Targeted content and a well-optimised website convert visitors into leads and paying customers.
• Measurable results: Track the success of your SEO efforts with our comprehensive in-house reporting tools, reports and analytics.
How we approach SEO marketing
We aim to drive improved rankings, traffic and leads/sales to help you increase your revenue. To rank your site prominently in the SERPs, our Technical SEO team aim to ensure that your site has been set up using optimal technical structure, that Google can easily access the content you want to rank, and that your users have a good onsite experience. We set measurable objectives around deliverables and continuously analyse your performance to improve your ROI.
Like most SEO agencies, we use industry-leading tools. But unlike most agencies, we also create our own one-of-a-kind systems. Our SEO specialists have developed pioneering in-house tools that allow us to unlock substantial growth opportunities within your SEO channel.
The 3 pillars of SEO
Our SEO strategies are built upon three core pillars:
Technical SEO
This aims to ensure your website is crawlable and indexable by search engines. We optimise website architecture, code and indexation to create a foundation that suits search engines. Areas we focus on include:
• Page speed & core web vitals: We optimise page loading times, ensuring a smooth user experience and a positive ranking signal for search engines.
• Technical auditing: We conduct thorough website audits to identify and fix technical issues that can hinder search engine visibility.
• Indexation: We ensure the content you want to be visible in the SERPs is surfaced via your nav, sitemaps and internal linking, and limit/manage crawler access to thin, duplicate or low-value content.
Content
We optimise the content and structure of your website for both users and search engines. Our on-site optimisation services include:
• Keyword research: We discover the search terms your target audience is using and strategically integrate them into your content.
• Content creation: Our team of journalism-grade creators craft high-quality, engaging content to highly specific Google guidelines to inform, educate, and resonate with your audience.
• Meta optimisation: We optimise your title tags, meta descriptions, and header tags to provide clear and concise information to search engines and users alike.
• EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness): We assess your content to establish how well it scores for Google’s EEAT metrics and make recommendations for improvement.
Authority
Good off-site SEO can help build your website's authority and trust. A natural and varied profile of quality links establishes your brand as an authoritative source that search engines are more likely to rank. We employ various strategies to achieve this, including:
• Targeted outreach: We acquire high-quality backlinks by targeting select relevant websites to signal authority and trust to search engines.
• Bespoke branded outreach: We use a range of bespoke tactics leveraging your brand, aiming to gain backlinks from trusted sources.
• Digital PR: We create newsworthy content and headlines that can be pushed out to media sites to gain high-quality links and coverage.
Technical SEO audit
Our SEO experts optimise your website, conducting a 100+ point technical SEO audit in relation to your competitors and search engine rankings. This audit explores site speed, core web vitals, duplicate content, crawl errors, canonical tags, robots.txt directives, and much more to help search engines crawl your site effectively.
We monitor performance on an ongoing basis, providing monthly performance reports and site crawls, Google Search
Console health checks, ad-hoc technical recommendations, and liaison with your developers.
From this insight, our specialists create an SEO strategy tailored to your site and business objectives, introducing appropriate, measurable solutions for you. We’re not solely about rankings, the core goal of our SEO services is to generate an increase in ROI for your business.
Local SEO
If you’re a national business with a local presence, our local SEO services can help you attract customers within your vicinity. We'll optimise your Google My Business listings and tailor your website content and meta data to target local keywords. This can help your business appear prominently in local search results, driving website traffic, improving your SEO marketing and increasing your sales.
International SEO
Our international SEO services can help you navigate the complexities of search engines across different languages and regions. We'll localise your website content, optimise for international keyword research, assess your hreflang tags, and ensure your website caters to the specific needs of your target markets. Alongside this, we can conduct international outreach and link acquisition targeting local language sites and webmasters, and set up new Google Analytics (GA) views for different regional sites.
Website migration
Migrating a website can be a daunting task. If not done correctly, it can impact your SEO. Our team aims to provide a smooth and efficient website migration with minimal impact on your SEO performance. We audit your staging environment before launch, conduct redirect mapping of old URLs to new ones, and aim to ensure search engines can seamlessly crawl and index your new site. Our comprehensive process can maintain your organic visibility during and after the migration, ensuring your SEO remains effective.
On-page optimisation
Looking to quickly boost your Google rankings and click-through rate (CTR)?
• Title tags are a key on-page ranking factor in Google – optimising these can impact rankings for the given page.
• Optimising meta descriptions, the two-line snippet that appears in Google’s search results, can improve CTR for the given page.
Let's work together
Get in touch today to find out how we can support your SEO marketing strategy.
SEO specialists
“A successful data-driven SEO strategy needs to go beyond simply ranking highly in search results. It's about attracting the right kind of traffic to your website by understanding your target audience's search intent and crafting valuable content that addresses their needs.”
Chris Shelbourn, Head of Technical SEO
