Outreach, IDHL

Targeted outreach

Outreach is a core principle of any content marketing strategy and an important tactic to support SEO. Our link-building services will provide a tailored strategy and amplify your key messages to a wider audience.

We're confident that we provide one of the best link-building services out there. Our results speak for themselves, and further backing comes from our close partnerships across the industry.

How our link-building services can help

As an outreach agency, our backlink-building services are underpinned by a customised, creative approach for each client. A well-executed link-building strategy can improve:

  • Trust: Strong backlinks from reputable sites vouch for your expertise and authority, boosting your website's trustworthiness in the eyes of search engines.
  • Brand awareness: Service-specific mentions on trusted websites put you in front of new audiences and help build brand recognition.
  • Engagement: Relevant target sites funnel interested parties towards your products and services, resulting in better-engaged visitors.
  • Rankings (and traffic!): These votes of confidence in your website are rewarded with prominent positions in SERPs and the associated traffic boost.

We'll find appropriate voices in a wide range of sectors to ensure relevance remains at the heart of every outreach campaign.

How we work

  1. 1
    Understanding your audience
    At the heart of all our link-building services and influencer outreach strategies is your audience. By accurately defining who you're speaking to, we’ll identify topics to pique the interest of potential customers and use this knowledge to form the basis of your strategy.
  2. 2
    Influencer selection
    Scouring the web to identify key sites with a strong online presence in your niche, we cultivate robust relationships to reach your target audience through engaging content, working towards true advocacy for your brand.
  3. 3
    Industry experience
    We’re more than just experts in outreach. With a team of sector specialists from lifestyle to finance, our specific industry experience and comprehensive link-building services put us one step ahead, ready to get the best results for your brand.
  4. 4
    Result tracking
    At the end of the day, it all comes down to results. Measurability is a top priority for us. We'll track the impact of your campaigns and provide a comprehensive report so you can see how your outreach strategy has benefited your business.

The link-building services we provide

We take a multi-pronged approach to building backlinks, with the service tailored to each client's goals, niche and commercial aims.

  • Targeted outreach: With full control over the parameters of the backlink profile we aim to deliver, we work alongside our technical SEO experts and content team to create bespoke articles that help your brand spread its wings.
  • International outreach: We have specialists native to key markets in the UK, US, Germany, Spain, France, Canada, Italy and MENA. We'll provide a strategy that factors in cultural nuances and different holiday calendars.
  • Existing mentions: This method ensures that existing mentions of your brand are working as hard as possible. We'll pore over the data to make sure we can provide results with no client input required.
  • Reverse image search: Similar to the above, we can find pages that have used relevant imagery of your company's logo and ensure it points back to your site.
  • Alumni profiles: If you work with graduates, we can place highly relevant interviews with them on the website of their university. This provides powerful, high-DA backlinks and can also attract graduate talent to your business for future roles.
  • Broken link reclamation: It can be tricky to keep track of every single backlink pointing to your website. We'll sniff out any that point to removed pages on your site (or competitors) and replace them with working alternatives.

Is there something else you need? Just ask us.

Dynamic integrated digital marketing services

Targeted outreach experts
“Our approach leaves no stone unturned when it comes to building backlink profiles. Our link-building specialists are grounded in the fundamentals of SEO but have the creative licence to conjure bespoke solutions when the opportunity rises."”

Vickie Bailey, Head of Outreach