Health and beauty, IDHL

Health & beauty

Health and beauty trends are at the tip of everyone’s tongue. Whether it’s upgrading beauty routines, investing in holistic health or focusing on inner wellness, many brands are thriving in health and wellness eCommerce space.

But with a busy and evolving market comes challenges.

  • How do you sell a beauty or health product without being able to see, smell or touch it?
  • How do you show your audience how to correctly use your products?
  • How do you stand out from competitors online?
  • Where do you find your digital audience?
  • How do you grow your sales profitably?

With the right strategy and support, this is a market worth competing in.

How we do it

Why do these brands trust us with their eCommerce presence? We have a proven methodology that delivers results.

Our beauty website designers and developers have spent over a decade working with leading brands in this sector. Taking this knowledge, we have created a 50+ point health and beauty playbook that explains how we build best-in-class websites.

To build a connection with your customers, capture first-party data and grow sales, these are just some of the areas that we know work:

  • product demonstration
  • virtual try-on
  • social proof
  • storytelling
  • colour swatches
  • user-generated content
  • recommendations and reviews
  • multi-buy
  • live chat support

Why IDHL?

Health and beauty website design and development is our specialism. We have a tried and tested formula for success that makes us unique:

  • Sector knowledge: Our experience in the food and drink sector has allowed us to collate best practices. With this know-how, we build best-in-class websites with our food and drink website design and development services.
  • Technical integrations: We focus on more than just the front end. Our dedicated integrations team allow us to provide in-house expertise to connect your systems.
  • Ongoing support: We understand the importance of proactivity. ​Our ongoing support team provide this alongside access to client business reviews, eCommerce strategy, UX analysts and our support desk team.